Privacy Policy

1. Information We Collect

We collect information that you provide directly to us, information collected automatically when you use the Site, and information from third-party sources.

1.1 Personal Information

When you place an order, create an account, subscribe to marketing, or contact us, we may collect:

• Full name
• Email address
• Mobile phone number
• Billing and shipping address
• Order history and purchase preferences
• Customer support correspondence

1.2 Payment Information

Payment information (such as credit or debit card number, expiration date, and CVV) is collected and processed directly by our PCI-DSS compliant payment processors (including Shopify Payments and Stripe). We do not store full payment card numbers on our servers.

1.3 Device & Usage Information

When you visit the Site, we automatically collect certain information about your device and interaction with the Site, including:

• IP address and approximate geolocation
• Browser type, version, and language
• Operating system and device identifiers
• Pages viewed, links clicked, referring URLs, and time spent on pages
• Diagnostic data such as crash reports and performance logs

1.4 Cookies & Tracking Technologies

We use cookies, pixels, local storage, and similar technologies to operate the Site, remember your preferences, measure marketing performance, and analyze usage. You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

1.5 Analytics

We use analytics providers such as Google Analytics and Meta Pixel to understand how visitors interact with the Site. These providers may set their own cookies and receive information about your visit subject to their own privacy policies.

2. How We Use Your Information

We use the information we collect to:

• Process, fulfill, and ship your orders
• Provide customer service and respond to inquiries
• Send transactional communications (order confirmations, shipping updates, delivery notifications, account notices)
• Send promotional communications when you have opted in
• Improve the Site, our products, and the customer experience
• Detect, investigate, and prevent fraud, abuse, and security incidents
• Comply with legal obligations and enforce our Terms & Conditions

3. SMS Communications

If you opt in, Reborn Labs USA sends recurring text messages to the mobile number you provide. We operate two separate SMS programs and require a distinct opt-in for each.

3.1 Phone Information We Collect for SMS

We collect the mobile phone number you provide, the date and timestamp of your opt-in, the source of the opt-in (for example: discount popup, checkout, contact form, account signup), the specific consent language shown to you, and your IP address and user agent at the time of opt-in. This information is retained as a record of your consent.

3.2 Transactional SMS Program

Transactional messages may include:

• Order confirmations
• Shipping updates and delivery notifications
• Account notifications
• Customer support responses
• Fraud or security alerts related to your order

3.3 Promotional SMS Program

Promotional messages may include:

• Exclusive offers and discount codes
• New product announcements
• Sale events and seasonal campaigns
• Other promotional content

3.4 SMS Terms

• Message frequency varies for transactional messages based on your order activity.
• Promotional messages are limited to a maximum of four (4) messages per month.
• Message and data rates may apply based on your carrier plan.
• Reply STOP to any message to opt out of that program.
• Reply HELP to any message for assistance, or contact support@rebornlabsusa.com.
• Consent to receive SMS is not a condition of any purchase.

3.5 SMS Privacy Commitment

No mobile information (including phone numbers and SMS consent) will be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. Information sharing with subcontractors that support our services (such as our SMS platform, order fulfillment, customer support, or payment processing) is limited to what is necessary to deliver our services to you.

4. Email Communications

If you subscribe to our email list, we may send newsletters, promotions, product announcements, and other marketing communications. You can unsubscribe at any time using the link included in every marketing email. Transactional emails (order confirmations, shipping updates, and account notices) are sent regardless of marketing preferences.

5. How We Share Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers who help us operate our business (payment processors, shipping carriers, SMS and email platforms, customer support tools, analytics providers, hosting providers)
• Compliance with law, valid legal process, or lawful requests by public authorities
• Protection of our rights, property, and safety, and that of our customers and the public
• Business transfers such as a merger, acquisition, financing, or sale of assets
• With your consent or at your direction

6. Data Retention

We retain personal information for as long as necessary to provide our products and services, comply with legal obligations, resolve disputes, and enforce our agreements. SMS consent records are retained for the life of the account plus the period required by applicable law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information, including encryption in transit (TLS), access controls, and vetted service providers. No method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights & Choices

Depending on where you live, you may have the following rights:

• Access — request a copy of the personal information we hold about you
• Correction — request that we correct inaccurate or incomplete information
• Deletion — request that we delete personal information, subject to legal exceptions
• Portability — request a machine-readable copy of certain data
• Withdraw consent — withdraw consent for marketing or SMS at any time
• Opt out of the sale or sharing of personal information (we do not sell personal information)

9. Opt-Out Rights

You may opt out of promotional emails using the unsubscribe link. You may opt out of any SMS program by replying STOP to any message from that program. To exercise any other privacy right, email support@rebornlabsusa.com. We will respond within the timeframe required by applicable law.

10. California Privacy Rights (CCPA/CPRA)

California residents have specific rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including the right to know, delete, correct, and limit use of sensitive personal information, and the right not to be discriminated against for exercising these rights. We do not sell personal information and do not knowingly share personal information for cross-context behavioral advertising in a manner that requires an opt-out. To exercise your California rights, email support@rebornlabsusa.com.

11. Children's Privacy

The Site is intended for individuals 18 years of age or older and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it.

12. Third-Party Websites

The Site may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of any third-party site. We encourage you to review the privacy policies of any third-party services you use.

13. International Users

Reborn Labs USA is based in the United States. If you access the Site from outside the U.S., your information will be transferred to, stored, and processed in the United States. By using the Site, you consent to this transfer.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised Effective Date. Material changes may also be communicated by email or a notice on the Site.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us:

Reborn Labs USA

1621 Central Ave #64235, Cheyenne, WY 82001

Email: support@rebornlabsusa.com

Website: https://rebornlabsusa.com